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I find it interesting, but I don't think that the blog is efficient as a corporate tool.

I don't believe that employees can blog freely within a corporation.

I don't like Microsoft strategy of blogging that consists of grouping blogs into one single feed.
In my opinion it's a deliberate strategy.
It's difficult to find something subversive among 500 daily posts.
I prefer that each has a separate feed.

I tried blogging for managing a project. I'm not convinced that it's efficient.

For managing projects I need more structured tools.
I prefer real knowledge management tools with more powerful search functions, etc...

As a manager I don't need all the history of the projet. I prefer more synthetic documents.

I think blogs are individual tools. They are the expression of free thoughts.

Hm, I know of a number of corporation that are using internal blogs to great benefit to them and their employees. Depends what you mean by blogging freely... Blogging a project should be an answer to the problem of information sharing and engagement of those who are needed for the project. It's not about opinions or power play but about the flow of information in a neutral fashion to make sure all know what is going on. Surely, that can only be a good thing. In fact a blog can redress the power imbalances within a corpration where cc or bcc to an email becomes a power tool for those with 'information'.

I have experience with a project blog and we started it as a scrapbook for our ideas, instead of exchanging interminable emails. In the end we were all stunned by the effectivness of the blog as project tool. Especially people who did not really know much about blogging to start off with. The problem with 'structured' tools is that they do not encourage creativity and cooperation. Blog does not give you 'history' of the project, you get what I call an emergent knowledge. The whole point of blogging is to encourage people to take ownership of the project, not being a mere cog in the wheel. Most KM tools fail because they are impersonal, built around the system and not the agents participating in the knowledge creation.

Also, you do not 'manage' a project by blogging, you use the blog to conduct your project management better. Two separate issues.

To sum up, blog is not just a tool to be applied to the current problems, it is a tool that enables organisations to evolve to another level of dealing with knowledge, project management and internal communication. And yes, not all companies are capable of such move. I don't think Microsoft actually 'gets' blogging, some of its employees do but that's not the same thing.

I have implemented blogs on the intranet in two companies. While in Wipro Technologies, I implemented a blog system for a group of 30 people. The group is further divided into smaller teams that interact with the client in USA. It was interesting to note that people discover new uses of weblogs: one of the guys thought it makes an excellent 'minutes-of-the-meeting' tool. I used blogs to manage documentation projects (reviews from engineers, research questions posted to blog etc). Most of them used it as a place to store information as they found it was easier to retrieve information from a blog (with archives, search etc); information like: path to a server, internal URLs, checklists, etc. Infact the lab admin runs a blog and keeps people posted on downtime, upgrades etc. Trust this was of help to you guys.

Some interesting comments. I believe blogs (and wikis) definitely have a place within organizations as a communication tool, one that will help develop more effective employee engagement, thus leading to more effective customer relationships.

Last week, I presented on blogs and wikis at a conference in Amsterdam to about 80 senior communication professionals from companies across Europe. Not a single one of those companies uses blogs... yet.

In Europe, awareness of these tools and what they can do for organizations is rising, but not as quickly as I would like to see.

Nevertheless, I'm optimistic about how this picture will change as we go forward.

Neville,

What was the number one barrier to getting started blogging shared with you by these 80 professionals?

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