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Blogs are certainly an effective (or ineffective) advertising/PR avenue but I think it's much more than that. It is a peak into the corporate soul.

A corporate blog site can be the most effective window to the world. I think that a manufacturing or a consumer products company should definitely follow this practice. Imagine the value addition to the company, if it can share its new product ideas with the world and get feedback at the same time. No need to spend millions on market runs and tests; rather just take the feedback from the people who are actually interested and can enhance the marketability by eliminating the useless. Nokia are you listening???

My personal plan of action...
1) Read these blogs regularly
2) Become the CEO
3) Try get some time
4) Start a blog here

:)

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