media trend links

• Peter Drucker On Marketing - Today, when top management is surveyed, their priorities in order are: finance, sales, production, management, legal and people. Missing from the list: marketing and innovation. - Forbes
• Product Placement For Blogs - PayPerPost.com links up bloggers with advertisers who want to promote their product or service. If you're a blogger you basically choose from the list of advertisers products and how they want their product mentioned, and hey presto you get paid for it. Like it or not, it's happening - this is just a transparent service. Although, if you're a blogger with a readership you care about, surely you wouldn't sell posts for a couple of bucks? (Or, would you?) - PSFK via BusinessWeek
• Social Computing in the Web 2.0 Era - Forrester Research and others have categorized social computing technology or Web 2.0 into various "buckets" that will be reviewed in Buzz Networks, a new weekly article from WTN.
• Marketing On MySpace - Rob Frankel doesn't suggest turning to MySpace as the stage for a business' digital dance. As a social networking site, says the branding expert and consultant to companies looking to form revenue-generating online communities around their products, it fails to achieve the goal of businesses joining it in the first place: more business. There's a lack of clear organization, he points out, and a lack of someone leading the digital dialogue.
• The Future of Advertising Is Now - Marketers take heed: After years of overhype, the digital revolution is finally mainstream. - Strategy & Business
• What's Next For (Social) Search - Collective sharing is arguably the next chapter of the web, with the user turning publisher. Barriers to entry for content creation on the web are constantly being lowered and new technologies are allowing people to create, develop, produce, market and sell content in ways previously unimaginable. - Brand Republic
• Cell Phones: The New Platform For Social Computing - The Internet is now overflowing with user-generated content -- photos, videos, blogs, wikis, garage-band music. As it becomes easier to transmit this content over cellular networks, the phone -- arguably the first social machine -- is helping to make the "social computing" revolution mobile. - MIT Technology Review

Comments

[Steven Burda, MBA]

Good read, Thanks!

Steven Burda, MBA
www.linkedin.com/in/burda

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