CEO Bloggers' Club

media+marketing business trend links

• Do You Need a Web Publicist? - As people increasingly live their lives online, some are finding they need methods of self-promotion and self-protection, concepts usually associated with politicians and Hollywood stars. New online-identity management firms are offering services ranging from agent to attorney - @ Christian Science Monitor
• Analyst Shares Vision of Consumer-Friendly Media Future - No company today has both a strong media brand and a usable aggregation service, according to Bear Stearns media analyst Spencer Wang. But News Corp. "at least has a finger in each pie with the Fox production house and MySpace online presence." - @ Arts Technica
• The Post-Adoption Effect: Why Web 2.0 Should Cast Beyond the ‘Net - Within a year or two, three for late adopters, podcasting/videocasting/social media will be the norm for the world at large. If you think otherwise, you’re incorrect. - John Havens @ About.com
• Yahoo Probes Social 'Brand Universes' - Yet despite the lack of a Web 2.0 mega brand, the company has steadily built its arsenal of social media assets. Now Yahoo plans to bring those properties to bear on behalf of advertisers, in the hopes of partnering with "passion brands" to generate more ad revenue. - Brian Morrissey @ AdWeek
• Wal-Mart Trips as It Changes a Bit Too Fast - After fresh price cuts this month, few doubted they would own this season, too. But this heartwarming storyline for Wal-Mart has turned into heartburn for the company. - Michael Barbaro
• The Internet as Agent of Social Change - A recent survey of the impact of the Internet finds that we are now witnessing the true emergence of the Internet as the powerful personal and social phenomenon. @ PsychCentral.com
• When Google Crashes, The Web 2.0 Bubble Bursts - Since most of the Web 2.0 companies are not going public, the question Dave raises is how will we know when the bubble bursts. Dave suggests that we'll know when Google's (GOOG) stock crashes.- Thomas Hawk @ SeekingAlpha
• Findings Confirm the Key to Successful Branding Lies in Simple Ideas - the BrandSimple Index survey found that in addition to the importance of differentiation and relevance, today's strong brands are rooted in a simple idea that respondents found easy to understand. In addition to being founded in simple ideas, these winning brands deliver their messages consistently across every point of interaction with their customers. - @ Yahoo News
• Do You Believe in Cyber Monday? - Online shopping traffic certainly increased on Monday over the previous Friday, according to sources directly involved in generating that traffic, though surveys show shoppers may not be spenders. - Scott Fullton @ BetaNews
• Biggest E-Shopping Day In History - Cyber Monday may be largely about hype, but it's also gaining momentum as a genuinely big shopping day. Tom Van Riper @ Forbes.com
• How Small Businesses Can Compete For Holiday Customers: 10 Word of Mouth Marketing Ideas -Do something wacky. Emphasize gifts people can't get anywhere else - something fun or something weird. People will talk like crazy about the unusual items. That word of mouth will bring them in to buy regular stuff. -@ BakchannelMedia
• Half of YouTube's Audience Is Over 34 - First they said MySpace was "aging," now researchers say the largest share of YouTube visitors consists of those over age 34. -@ MarktingVox

media+marketing business trend links

• The Top Small Workplaces Contest - A panel of small business experts chosen by the Wall Street Journal will select a list of small businesses [web 2.0 start-ups perhaps] in North America with outstanding workplaces - The Wall Street Journal
• Big Brands Create Bigger Brain Waves - Strong product identities can create more excitement than weaker ones, even in areas generally perceived as dull (such as insurance), according to new research that uses magnetic resonance imaging to study the impact of brand-recognition on brains. - The Wall Street Journal
• Zune, Creative Commons, Don't Mix - The Zune's wireless-sharing feature lets people transfer any song between two of the devices within a range of about 30 feet. People can then play the songs three times, for up to three days, at which point they become locked and inaccessible unless they are purchased. No money changes hands at the point of transfer, though, and the record labels are fine with it due to the Zune's "three-plays-in-three-days" policy. - Wired News
• Dr. Bombay Unplugged: A desperate grasp at the youth demographic - There is growing evidence that the marketing and advertising departments of several major corporations are either sadly out of touch with a new generation of Americans, or are on crack.  - Fort Worth Star Telegram
• Web Retailers Selling Idea of 'Cyber Monday' - With millions of Americans back at their office computers, savvy dot-coms are playing into their hands with promotional offers that might exceed some of those found at the malls. - Ann Meyer @ The Chicago Tribune
• Web 2.0 Still in Early Stages - A majority of marketers are not familiar with the term "Web 2.0," and of those who are only a third are using Web 2.0 tactics, according to a recent survey of marketing professionals by MarketTools' Zoomerang division. - Kevin Newcomb @ ClickZ
• LucidGuide - The countdown has begun....watch it until December 11, when LucidGuide blasts off.

media+marketing business trend links

• E-Looking but Little E-Buying on Monday - The aggressive marketing tactics — from deep one-day discounts to gifts with purchase — have touched off a lively debate in retailing on the significance of Cyber Monday, as industry boosters now call the Monday after Thanksgiving. - Louise Story & Michael Barbard @ The New York Times
• A Strong Brand of PR man - During his 50 years in public relations, Golin has influenced the industry's growth and development - Chicago Tribune
• Bloggers 'Can Make or Break a Brand' - New research has revealed the extent to which bloggers play a part in cultivating online markets, a trend that has numerous repercussions for online marketers. - Spanner Works
• Google Algorithm Changes Upset Advertisers - Google is making changes to the way in which its AdWords service evaluates landing page quality, to the frustration of some online advertisers. - Direct Traffic
• Ads 2.0: Beyond the repurposed TV spot - If nothing else, Google's US$1.65 billion acquisition of video-sharing site YouTube illustrates how hot the online video market is. - Elinor Mills @ ZDNet Asia
• Forward the Online Revolution - We all have the power to shape the networked world, argues regular commentator Bill Thompson. - BBC News

media+marketing business trend links

• Burned by Branding - What churches can learn from the anti-Starbucks movement. - Christianity Today
• A $500 Milestone for Google Believers - Google now has a market value of $156 billion, exceeding all but 13 American companies — icons of commerce like Exxon Mobil, Johnson & Johnson and Wal-Mart. It is worth more than any media company and all the technology companies except Microsoft, whose software empire it increasingly threatens, and Cisco Systems. - Saul Hansell @ The New York Times
• JupiterResearch Forecasts That 82 Percent of Small Businesses Will Be Online by 2011 - According to a new JupiterResearch report, “Market Profile: Understanding Online Small Businesses,” 82 percent of small businesses will have Internet access by 2011, of which 88 percent will utilize broadband connections. - Jupiter Research
• Top 50 Next-Gen Games - Market researcher BrandIntel has released a list of the Top 50 next-generation games based on consumer hype. - The Age
• Sorrell: Junk Food Ads Will Go Online - Sir Martin Sorrell has warned that Ofcom's junk food ad ban for children's TV could result in marketing budgets switching to the internet. - Guardian Unlimited
• Applying New Marketing Fundamentals in the Internet Era - The starting line of your strategy should be marketing fundamentals. The backbone of traditional marketing has long been the four Ps: product, pricing, placement, and promotion. While these fundamentals still hold true, the Internet has changed marketing and the fundamentals we apply to it. - Guy Maser @ Multichannel Merchant

media+marketing business trend links

• The UK Power Marketing 100 -Power - an attribute everyone wants, but few attain. Our essential guide to the key players will show you who holds sway in the UK marketing industry. - Brand Republic
• How to Write an Interactive Strategic Brief, Part 2 - Although basic marketing communication concepts are the same across all channels, the Internet represents a unique experience for consumers and brands, and the campaign should take advantage of those characteristics. - Gary Stein @ ClickZ
• Dell Gets Virtual With Second Life Island - Inhabitants of online society can soup up PCs and then go buy them. - Dan Zehr @ Austin American Statesman
• Second Life Spawns Real Virtual Agencies - Where there is advertiser interest, the rule is agency startups soon follow. - Marketing Vox
• Keyword Research -- the "Torso" vs. the "Long Tail" - many advertisers are so busy building bigger lists of obscure keywords, or obsessing about where other advertisers appear on core phrases, that they forget to flesh out the torso thoroughly. - Andrew Goodman @ Web Marketing Today
• How a Financial-Services Firm Added a Social Media Platform to Keep Clients Informed - Discover how a firm in the financial-services industry added a social platform to build content internally (wikis) and educate clients externally (podcasts). Members are putting their work commutes to good use as they gobble up information on investment regulations and compliance. - MarketingSherpa
• The Dark Side of Second Life - Software that lets residents copy others' possessions is the latest reminder that this virtual world may need tougher law enforcement - Catherine Holohan @ BusinessWeek
• In Web World, Rich Now Envy the Superrich - Envy may be a sin in some books, but it is a powerful driving force in Silicon Valley, where technical achievements are admired but financial payoffs are the ultimate form of recognition. - Katie Hafner @ The New York Times
• Google Mapping an Offline Course - Major Internet sites are showing a strong and growing interest in the advertising business, and traditional ad firms are starting to get worried - Louise Story @ The New York Times
• The Insider: Critics weigh in on new Zune - Microsoft is being pragmatic about its new Zune portable music player's short-term chances against Apple's iPod, but even so, an exchange on CNN last week had to sting a little for the company. - Seattle Post Intelligencer
• Innovation Trends: Bringing In A CIO - Executives specializing in innovation. - April Pennington @ Entrepreneur Magazine
• Quick Tips on Corporate Blogging - Corporate blogs are the new faces of business. Customers, employees, and those interested in your business want authentic dialogue, real insights, and a fresh perspective. Give it to them with a blog. - Mark Kingdon @ Organic

media+marketing business trend links

• The Power of We - Companies are using YouTube-like technology to tap the ideas and energy of employees. - Emily Flynn Vencat @ Newsweek
• Web 3.0? Entrepreneurs See A Web Guided By 'Common Sense' - In its current state, the Web is often described as being in the Lego phase, with all of its different parts capable of connecting to one another. Those who envision the next phase, Web 3.0, see it as an era when machines will start to do seemingly intelligent things. - John Markoff @ The New York Times (via Nick at WhereIStand.com)
• Blogs Becoming Force in Advertising - Blogs are becoming a force to be reckoned with as a means of advertising products, according to a survey. An Ipsos MORI poll found that the Internet journals are a more trusted source of information than TV advertising or e-mail marketing. - Reuters
• The Web 2.0 Bubble: A Hypothetical Short-Sellers List - Say, just for the sake of argument, that Web 2.0 is a bubble. If so, and assuming it one day pops, what public companies get hurt - Paul Kedrosky @ SeekingAlpha
• Is User-Generated Advertising Safe? - As my colleague and editor Rebecca Lieb points out in a recent column, "engaging in participation and dialogue is the way to earn" consumers' respect. Hence the increasing popularity of campaigns in which marketers solicit ad materials from customers. - Tessa Wegert @ ClickZ
• Google Video to Run Ads on User-Generated Content - Google Video will soon place advertisements in clips created by a variety of small producers and on select user-generated content, according to product manager Hunter Walk - BeetTV
• Avatars at the Office - More companies move into virtual world "Second Life"; ugly bosses can be models (subscription required) - Emily Steel @ The Wall Street Journal
• No, Second Life Is Not Overhyped - Is it a game? No. Is it a marketing opportunity? Yes, but who cares? What matters most is that it may point to the future of the Net, says Fortune's David Kirkpatrick
• Marketers Wend Widgets Into Interactive Tactics - Yahoo!, Honda, Sara Lee use application to personalize information - MediaWeek
• Teens Weigh In on Web 2.0 - When asked about trust levels, most people said that Yahoo!'s longevity in the market was comforting but they still trusted Google more than any other search company. - PC Magazine

media+marketing business trend links

• How Borat Exploited Google - The hottest joke about the so-called Web 2.0 reads: "What is the difference between Google and Borat? The latter knows how to make money from YouTube." - Evgeny Morozov @ The Globalist
• IBM Says Yes to $10 MM In Virtual Multiplayer World Media Buys -  With the $10 million, IBM eventually wants to develop a private 3D world that employees can use to discuss private business information. - Adotas
• What exactly is web 2.0? Does it even exist? - Founders of some of the world's most successful websites talk to Ian Katz and Oliver Burkeman about how users reclaimed the web. - The Guardian Unlimited
• Social Networking Is Hot, but Research Is Hotter - "What addicts people [to a site] is feeling they're on the cutting edge," he said. "Something that makes users say I'm really glad to be here. But they're very fickle. What might be important to them this month could change next month." -Andrew Hampp & Abbey Klaasen @ AdAge
• Brands Produce Their Own Shows - [I'm not talking about soap operas here] Marketers have found a new way to try to keep viewers from tuning out: offer them TV shows, movies and online programming created by the marketers themselves, often with help from their advertising agencies. - Louise Story @ The New York Times
• State of the Blogosphere, October, 2006 - David Sifry and Technorati give us our annual update and checkup. - Technorati
• The Commerce of 'Second Life' - There are now more than a million virtual residents here. So many that advertisers and marketers want their real life brand names here too.  - KABC.com Los Angeles
• The Year's Best Inventions - It's been an interesting year in technology. Nintendo invented a video game you control with a magic wand. A new kind of car traveled 3,145 miles on a single gallon of gas. A robot learned to ride a bike. Somebody came up with a nanofabric umbrella that doesn't stay wet. But only YouTube created a new way for millions of people to entertain, educate, shock, rock and grok one another on a scale we've never seen before. That's why it's Time's Invention of the Year for 2006.  - Time Magazine
• Get out of MySpace - Media companies are in a tither about online social networking but Jonathan Weber struggles to see the point - Jonathan Weber @ The Times Online

media+marketing business trend links

• State of the Internet -- Web 2.0 - Mary Meeker of MorganStanley outlined (in these 41 slides) how mobile and Asia were set for big growth. At this year's Summit, Meeker focused on video and monetizing that - Read/Write Web
• AOL Wanted to Buy YouTube - Chief exec admits video-sharing envy - PC Advisor
• One in 20 Web Visits Go To Social Media Websites - The breaking news from Hitwise also reported that visits to MySpace increased 51 percent March through September 2006. - iMediaConnection
• 40 Most Expensive Russian Brands - Interbrand Zyntzmeyer & Lux AG agency together with weekly newspaper Business Week Russia published the yearly rating of 40 the most expensive Russian Brands. - icRussia
• Google Takes Newspapers: Now Radio - Google plans to begin testing a version of its AdWords online advertising sales system for the terrestrial radio market by the end of the year, Reuters reported - Digital MediaWire
• AOL Says Portals Are Passe - Now that AOL has moved to a free, ad-supported model, it wants to evolve its portal into something more useful to Web surfers, Jonathan Miller, chairman and chief executive of AOL, said Wednesday. -Elinor Mills @ CNET
• For Start-Ups, Web Success on the Cheap - Unlike most companies formed during the first Internet boom, which were built on costly technology and marketing budgets, many of the current crop of Internet start-ups have gone from zero to 60 on a shoestring. - The New York Times

media+marketing business trend links

• Someday, Media 'Will Be the Internet' - Brands may one day stop using traditional media because the Internet will become "the media," by delivering all information and entertainment, says Giovanni Fabris, a VP with McDonald's International, at this week's Ad:Tech conference in New York. Therefore, "the media will be the Internet." - IWantMedia
• AdAge's Digital Search Marketing Fact Book- released just in time, this fact pack contains some key SEO advice on p. 38 and 39.
• Does Web 2.0 Bubble Have a Silver Lining? - Hundreds of technology executives and investors will congregate this week to take the quickening pulse of Internet entrepreneurship. - Martin Lamonica @ CNET
• MySpace Aims for a Global Audience, and Finds Some Stiff Competition - MySpace, which was purchased by the News Corporation in July, is aggressively trying to move into overseas markets, and is expected to announce today that it is expanding into Japan in a possible joint venture. - Robert Levine @ The New York Times
• Search Engines, Email and Blogs Sending Most Traffic To Political Websites Leading Up To Mid-Term Elections - Politics category, a collection of 863 sites was nearly 1/3rd less then visits to the same category the Presidential Elections the first week of November 2004. -Hitwise
• Web 2.0 Growing Faster Than Online Video, News - Web 2.0 sites make up the fastest-growing category on the Web--doubling their traffic over the last year, according to data presented Monday by Nielsen//NetRatings at an industry conference in New York. - Mark Walsh @ MediaPost
• Up Next: Online Video Ad Boom? - Sites like YouTube and Revver may soon be carrying more commercials—if they can dispel concerns over questionable content and targeting - Catharine Holohan @ BusinessWeek Online
• Web Blows Another Bubble - Growth of online entertainment, chatting puts entrepreneurs on lookout for advertising revenue - Dan Fost @ Akron Beacon Journal
• Online Political Ad Spend Going to Email, Not Ads - A report by research firm PQ Media on political media spending claims that email accounts for 80 percent of the $40 million spent online by political advertisers leading up to this year's midterm elections, ClickZ reports. - MarketingVox

media+marketing business trend links

• Digital Utopia - A new breed of technologists envisions a democratic world improved by the Internet - Dan Fost @ The San Fancisco Chronicle
• Candidates Form Online Communities - Google Alerts keep Democratic Iowa legislature hopeful Elesha Gayman on top of news stories about her, her opponent or any of her main issues. - Melissa Coulter @ Quad City Times
• New Book Connects Political and Lifestyle Choices - A new book, "Applebee's America," contends that your lifestyle -- what's in your refrigerator or your garage -- says as much about your politics...or whether you live in a red or blue state. - Beth Harpaz @ Seattle Post Intelligencer
• Googled? Company Can Help With Good Results - A Chicago start-up, Naymz.com, wants to help you manage what's said about you online by providing some tips and tricks that the search-engine pros use. - Akron Beakon Journal
• Google Tools for SMBs (Part 1 of 2) - Google takes on Microsoft via Blogger, Google Apps for Your Domain, and Google Docs & Spreadsheets - free communication tools that can be used for internal or external purposes for small businesses - Inside AdWords
• Will The Web We Wove Protect Us From Evil? - Today it is the globe-eating spider-web of consumerism, expression (free and otherwise), love, hate, politics and religion. Perhaps it will be a protector of free expression and defense against closed, authoritarian governments and oligarchies. Or it will be another force for censorship and control. - Howard Dratch @ Blogcritics Magazine
• Five Things Every CMO Must Know About Web Analytics, Part 1 - Don't worry about the data. Worry about the key metrics that are true performance indicators and that will fuel your team to make their next (smart) decisions. - Shane Atchison @ ClickZ
• Beating Adwords - Beating Adwords gives you the tools necessary to actually make money online, it is not just a theory that should work. - Article Alley
• Beauty Parade for Web 2.0 Start-Ups - While promoters of the new wave of internet start-ups claim this is not turning into another bubble, it is reminiscent of the last boom in at least one respect. “There is a great deal of hype,” says Mitchell Kertzman, a partner at Hummer Winblad, a Valley venture capital firm. - Richard Waters @ The Financial Times
• Fox Interactive to Launch Widget Platform - For example, a blog could include a widget that shows its RSS feed. Loyal readers could download the widget to their desktop - TechCrunch

media+marketing business trend links

• 5 Things You Didn't Know About The Paparazzi - believe it or not, not everyone can be a well-paid tabloid sharpshooter. Becoming a viable paparazzo actually requires a variety of skills, as it takes more than mere doggedness (although you will need that in spades) to succeed - AskMen
• Take a Tip From Oprah - she helped make Deckers' (NYSE: DECK) UGG boots hot with a mere mention, for example. Plus, she gives away a lot of cool stuff to audience members -- think cars (GM's (NYSE: GM) Pontiacs)) or Apple (Nasdaq: AAPL) iPods a couple years ago. She even made Tolstoy's classic Anna Karenina a bestseller again, and that's no easy task - The Motley Fool
• How To Create An Online Entertainment Empire...On No Budget - A web mogul tells his secrets. - LA Times
• Who's In Control? - Today, the same can be said of control, particularly if you're a marketer or a content provider. No, marketers don't have "no" control, any more than consumers have "no" privacy. But the degree to which you control your brand, advertising, messaging, Web site, even your offline media is rapidly eroding. - Rebecca Lieb @ ClickZ
• Marketers Want Proof of Online Ads' Audience - Internet companies have had great success selling advertising space, in part because the effectiveness of those ads is supposedly so easily measured. But marketers, even as they continue to push more of their ad budgets online, are starting to ask for better proof. - International Herald Tribune

media+marketing business trend links

• The Future Of Blogging - Business 2.0 has unveiled 16 new Web logs. Whoa! More than a dozen? At one time? From one publisher? - Bambi @ CBS Marketwatch
• Brightcove Publishpod: How Does It Work? - The Brightcove Publishpod is a desktop application for encoding and uploading video and other media assets to Brightcove. The Publishpod makes creating and uploading content fast and easy. It's available for both Mac and Windows computers. The Publishpod comes with the Brightcove service for no additional cost, and currently it's available as a Beta. - Brightcove
• eMarketer: Ad Spending Soars On Social Networking Sites - Ad spending on social network sites is set to top $1.8 billion by 2010, but the network operators such as MySpace and Facebook must develop tools to measure results. That's one of the main conclusions of a new report released Wednesday by research firm eMarketer. -Shankar Gupta @ MediaPost
• Selling Literature to Go With Your Lifestyle - following the Long Tail niche marketing method, publishers try to sell consumers literature that fits where they are - Julie Bosman @ New York Times
• LinkedIn No. 2 Social Networking Site for Professionals in the UK - Last week, LinkedIn ranked #170 among Net Communities and Chat websites and #44 among Employment & Training websites based on share of UK internet visits on Hitwise. - Hitwise
• Robinson Allows Blogosphere To Manage Campaign For a Day- Congressional candidate Vernon Robinson temporarily "fired" his campaign manager Wednesday and hired the blogosphere. - Mike Baker @ Kansas City Star
• A Web Site to Call Your Own - starting Nov. 15...you’ll be able to pick any dot-com (or .net, or .org) Web address that hasn’t already been taken — no charge. - David Pogue @ New York Times
• Plugging In: Can E-Commerce Leverage Social Networks? - As social networking continues to gain a stronger foothold, with News Corp's MySpace now at more than 100 million members and Google recently scooping up YouTube for $1.65 billion, it's logical for e-tailers to seek ways to tap into that zeitgeist to drive traffic and pinpoint likely buyers. Still, there are reasons not to embrace social network tie-ins, at least not without careful consideration. - Keith Regan @ E-Commerce Times

media+marketing business trend links

• Searching for Meaning in the Second Life 'Metaverse' - The skills required to create "content" in the two realms, though, are very different. You write HTML markup as a linear sequence of characters that renders as a two-dimensional page. You build Second Life objects using two-dimensional gestures that render in a simulated 3-D - Jon Udell @ Ecommerce Times
• Google Ad Sales Outpace All Comers - AdWords works on a simple concept: Advertisers offer their wares for a fee in the "sponsored search" section of search results, which appear on Google as well as AOL, Ask.com and EarthLink. Clients bid on keywords — the phrases people use when searching — and pay if someone clicks on an ad. Advertisers can pay from a penny to more than $1 per click, and set a monthly budget. -Jefferson Graham @ USA Today
• Diller’s Web: Think Cable of the Past - In addition to competing with the likes of The Onion, IAC’s new venture may have another rival: Time Warner is developing an online comedy site involving its Home Box Office and AOL divisions, which also proposes to include a satirical take on breaking news, an executive briefed on the plan said. - Richard Siklos @ The New York Times
• Google Tells Workers to Fail More Often - "If you're not failing enough, you're not trying hard enough," Richard Holden, product management director for Google's AdWords service, told The Washington Post. - UPI
• New Set Of Adwords Tools - The Adwords team sends word of new updates and tools. New features include a 'Last thirty days' date range for reports and Graphs for weekly and hourly reports. - Andy Beal @ Search News
• Google to Madison Ave: Buy From Us, Too - “Madison Avenue” will not be displaced by Google any time soon. “Madison Avenue” knows it and Google knows it. - Donna Bogatin @ ZDNet
• 5 Google Adwords Tips For beginners - Want to truly make your content generate CTRs? Don't miss these steps. - Self Starters
• HP: Social Networking Not Marketer Friendly - For Bermel, HP's Interactive Director, the new pull paradigm means HP must create content of value to users so they want to engage with the brand and take the effort to “pull” information from HP. Bermel is not convinced, however, that HP should be engaging in “pull” marketing at social networking properties such as MySpace and Facebook. - ZDNet
• Small Firms Market With Networking Sites, Blogs - Weblogs and video and social networking sites such as MySpace and YouTube are becoming marketing tools of choice for some small-business owners trying to create buzz about their products and services. - Andrew Johnson @ The Arizona Republic
• Business Scans Blogs To Check Image - Watching bloggers over their shoulders might strike some as sinister, but the PR firm involved said the practice is just good business. - Dana Flavelle @ Toronto Star
• User-Gen Video Turning Pro - The user-generated video media landscape, while still pervaded by frat boys filming themselves being jackasses and pet owners posting cute clips of their cats, is fast becoming an arena for semi-professionals who are producing more and more scripted, episodic content for the new medium, and in many cases are being discovered by old media. - MediaWeek