« October 2006 |
Main
| December 2006 »
Do You Need a Web Publicist? - As people increasingly live their lives online, some are finding they need methods of self-promotion and self-protection, concepts usually associated with politicians and Hollywood stars. New online-identity management firms are offering services ranging from agent to attorney - @ Christian Science Monitor Analyst Shares Vision of Consumer-Friendly Media Future - No company today has both a strong media brand and a usable aggregation service, according to Bear Stearns media analyst Spencer Wang. But News Corp. "at least has a finger in each pie with the Fox production house and MySpace online presence." - @ Arts Technica Yahoo Probes Social 'Brand Universes' - Yet despite the lack of a Web 2.0 mega brand, the company has steadily built its arsenal of social media assets. Now Yahoo plans to bring those properties to bear on behalf of advertisers, in the hopes of partnering with "passion brands" to generate more ad revenue. - Brian Morrissey @ AdWeek Wal-Mart Trips as It Changes a Bit Too Fast - After fresh price cuts this month, few doubted they would own this season, too. But this heartwarming storyline for Wal-Mart has turned into heartburn for the company. - Michael Barbaro The Internet as Agent of Social Change - A recent survey of the impact of the Internet finds that we are now witnessing the true emergence of the Internet as the powerful personal and social phenomenon. @ PsychCentral.com When Google Crashes, The Web 2.0 Bubble Bursts - Since most of the Web 2.0 companies are not going public, the question Dave raises is how will we know when the bubble bursts. Dave suggests that we'll know when Google's (GOOG) stock crashes.- Thomas Hawk @ SeekingAlpha Findings Confirm the Key to Successful Branding Lies in Simple Ideas - the BrandSimple Index survey found that in addition to the importance of differentiation and relevance, today's strong brands are rooted in a simple idea that respondents found easy to understand. In addition to being founded in simple ideas, these winning brands deliver their messages consistently across every point of interaction with their customers. - @ Yahoo News Do You Believe in Cyber Monday? - Online shopping traffic certainly increased on Monday over the previous Friday, according to sources directly involved in generating that traffic, though surveys show shoppers may not be spenders. - Scott Fullton @ BetaNews Biggest E-Shopping Day In History - Cyber Monday may be largely about hype, but it's also gaining momentum as a genuinely big shopping day. Tom Van Riper @ Forbes.com
The Top Small Workplaces Contest - A panel of small business experts chosen by the Wall Street Journal will select a list of small businesses [web 2.0 start-ups perhaps] in North America with outstanding workplaces - The Wall Street Journal Big Brands Create Bigger Brain Waves - Strong product identities can create more excitement than weaker ones, even in areas generally perceived as dull (such as insurance), according to new research that uses magnetic resonance imaging to study the impact of brand-recognition on brains. - The Wall Street Journal Zune, Creative Commons, Don't Mix - The Zune's wireless-sharing feature lets people transfer any song between two of the devices within a range of about 30 feet. People can then play the songs three times, for up to three days, at which point they become locked and inaccessible unless they are purchased. No money changes hands at the point of transfer, though, and the record labels are fine with it due to the Zune's "three-plays-in-three-days" policy. - Wired News Web Retailers Selling Idea of 'Cyber Monday' - With millions of Americans back at their office computers, savvy dot-coms are playing into their hands with promotional offers that might exceed some of those found at the malls. - Ann Meyer @ The Chicago Tribune Web 2.0 Still in Early Stages - A majority of marketers are not familiar with the term "Web 2.0," and of those who are only a third are using Web 2.0 tactics, according to a recent survey of marketing professionals by MarketTools' Zoomerang division. - Kevin Newcomb @ ClickZ LucidGuide - The countdown has begun....watch it until December 11, when LucidGuide blasts off.
E-Looking but Little E-Buying on Monday - The aggressive marketing tactics — from deep one-day discounts to gifts with purchase — have touched off a lively debate in retailing on the significance of Cyber Monday, as industry boosters now call the Monday after Thanksgiving. - Louise Story & Michael Barbard @ The New York Times A Strong Brand of PR man - During his 50 years in public relations, Golin has influenced the industry's growth and development - Chicago Tribune Ads 2.0: Beyond the repurposed TV spot - If nothing else, Google's US$1.65 billion acquisition of video-sharing site YouTube illustrates how hot the online video market is. - Elinor Mills @ ZDNet Asia
Burned by Branding - What churches can learn from the anti-Starbucks movement. - Christianity Today Sorrell: Junk Food Ads Will Go Online - Sir Martin Sorrell has warned that Ofcom's junk food ad ban for children's TV could result in marketing budgets switching to the internet. - Guardian Unlimited Applying New Marketing Fundamentals in the Internet Era - The starting line of your strategy should be marketing fundamentals. The backbone of traditional marketing has long been the four Ps: product, pricing, placement, and promotion. While these fundamentals still hold true, the Internet has changed marketing and the fundamentals we apply to it. - Guy Maser @ Multichannel Merchant
The UK Power Marketing 100 -Power - an attribute everyone wants, but few attain. Our essential guide to the key players will show you who holds sway in the UK marketing industry. - Brand Republic How to Write an Interactive Strategic Brief, Part 2 - Although basic marketing communication concepts are the same across all channels, the Internet represents a unique experience for consumers and brands, and the campaign should take advantage of those characteristics. - Gary Stein @ ClickZ Keyword Research -- the "Torso" vs. the "Long Tail" - many advertisers are so busy building bigger lists of obscure keywords, or obsessing about where other advertisers appear on core phrases, that they forget to flesh out the torso thoroughly. - Andrew Goodman @ Web Marketing Today The Dark Side of Second Life - Software that lets residents copy others' possessions is the latest reminder that this virtual world may need tougher law enforcement - Catherine Holohan @ BusinessWeek In Web World, Rich Now Envy the Superrich - Envy may be a sin in some books, but it is a powerful driving force in Silicon Valley, where technical achievements are admired but financial payoffs are the ultimate form of recognition. - Katie Hafner @ The New York Times Google Mapping an Offline Course - Major Internet sites are showing a strong and growing interest in the advertising business, and traditional ad firms are starting to get worried - Louise Story @ The New York Times The Insider: Critics weigh in on new Zune - Microsoft is being pragmatic about its new Zune portable music player's short-term chances against Apple's iPod, but even so, an exchange on CNN last week had to sting a little for the company. - Seattle Post Intelligencer Quick Tips on Corporate Blogging - Corporate blogs are the new faces of business. Customers, employees, and those interested in your business want authentic dialogue, real insights, and a fresh perspective. Give it to them with a blog. - Mark Kingdon @ Organic
The Power of We - Companies are using YouTube-like technology to tap the ideas and energy of employees. - Emily Flynn Vencat @ Newsweek Web 3.0? Entrepreneurs See A Web Guided By 'Common Sense' - In its current state, the Web is often described as being in the Lego phase, with all of its different parts capable of connecting to one another. Those who envision the next phase, Web 3.0, see it as an era when machines will start to do seemingly intelligent things. - John Markoff @ The New York Times (via Nick at WhereIStand.com) Blogs Becoming Force in Advertising - Blogs are becoming a force to be reckoned with as a means of advertising products, according to a survey. An Ipsos MORI poll found that the Internet journals are a more trusted source of information than TV advertising or e-mail marketing. - Reuters Avatars at the Office - More companies move into virtual world "Second Life"; ugly bosses can be models (subscription required) - Emily Steel @ The Wall Street Journal No, Second Life Is Not Overhyped - Is it a game? No. Is it a marketing opportunity? Yes, but who cares? What matters most is that it may point to the future of the Net, says Fortune's David Kirkpatrick Teens Weigh In on Web 2.0 - When asked about trust levels, most people said that Yahoo!'s longevity in the market was comforting but they still trusted Google more than any other search company. - PC Magazine
How Borat Exploited Google - The hottest joke about the so-called Web 2.0 reads: "What is the difference between Google and Borat? The latter knows how to make money from YouTube." - Evgeny Morozov @ The Globalist Social Networking Is Hot, but Research Is Hotter - "What addicts people [to a site] is feeling they're on the cutting edge," he said. "Something that makes users say I'm really glad to be here. But they're very fickle. What might be important to them this month could change next month." -Andrew Hampp & Abbey Klaasen @ AdAge Brands Produce Their Own Shows - [I'm not talking about soap operas here] Marketers have found a new way to try to keep viewers from tuning out: offer them TV shows, movies and online programming created by the marketers themselves, often with help from their advertising agencies. - Louise Story @ The New York Times The Commerce of 'Second Life' - There are now more than a million virtual residents here. So many that advertisers and marketers want their real life brand names here too. - KABC.com Los Angeles The Year's Best Inventions - It's been an interesting year in technology. Nintendo invented a video game you control with a magic wand. A new kind of car traveled 3,145 miles on a single gallon of gas. A robot learned to ride a bike. Somebody came up with a nanofabric umbrella that doesn't stay wet. But only YouTube created a new way for millions of people to entertain, educate, shock, rock and grok one another on a scale we've never seen before. That's why it's Time's Invention of the Year for 2006. - Time Magazine Get out of MySpace - Media companies are in a tither about online social networking but Jonathan Weber struggles to see the point - Jonathan Weber @ The Times Online
State of the Internet -- Web 2.0 - Mary Meeker of MorganStanley outlined (in these 41 slides) how mobile and Asia were set for big growth. At this year's Summit, Meeker focused on video and monetizing that - Read/Write Web 40 Most Expensive Russian Brands - Interbrand Zyntzmeyer & Lux AG agency together with weekly newspaper Business Week Russia published the yearly rating of 40 the most expensive Russian Brands. - icRussia Google Takes Newspapers: Now Radio - Google plans to begin testing a version of its AdWords online advertising sales system for the terrestrial radio market by the end of the year, Reuters reported - Digital MediaWire AOL Says Portals Are Passe - Now that AOL has moved to a free, ad-supported model, it wants to evolve its portal into something more useful to Web surfers, Jonathan Miller, chairman and chief executive of AOL, said Wednesday. -Elinor Mills @ CNET For Start-Ups, Web Success on the Cheap - Unlike most companies formed during the first Internet boom, which were built on costly technology and marketing budgets, many of the current crop of Internet start-ups have gone from zero to 60 on a shoestring. - The New York Times
Someday, Media 'Will Be the Internet' - Brands may one day stop using traditional media because the Internet will become "the media," by delivering all information and entertainment, says Giovanni Fabris, a VP with McDonald's International, at this week's Ad:Tech conference in New York. Therefore, "the media will be the Internet." - IWantMedia Web 2.0 Growing Faster Than Online Video, News - Web 2.0 sites make up the fastest-growing category on the Web--doubling their traffic over the last year, according to data presented Monday by Nielsen//NetRatings at an industry conference in New York. - Mark Walsh @ MediaPost Up Next: Online Video Ad Boom? - Sites like YouTube and Revver may soon be carrying more commercials—if they can dispel concerns over questionable content and targeting - Catharine Holohan @ BusinessWeek Online Web Blows Another Bubble - Growth of online entertainment, chatting puts entrepreneurs on lookout for advertising revenue - Dan Fost @ Akron Beacon Journal Online Political Ad Spend Going to Email, Not Ads - A report by research firm PQ Media on political media spending claims that email accounts for 80 percent of the $40 million spent online by political advertisers leading up to this year's midterm elections, ClickZ reports. - MarketingVox
Digital Utopia - A new breed of technologists envisions a democratic world improved by the Internet - Dan Fost @ The San Fancisco Chronicle Candidates Form Online Communities - Google Alerts keep Democratic Iowa legislature hopeful Elesha Gayman on top of news stories about her, her opponent or any of her main issues. - Melissa Coulter @ Quad City Times Google Tools for SMBs (Part 1 of 2) - Google takes on Microsoft via Blogger, Google Apps for Your Domain, and Google Docs & Spreadsheets - free communication tools that can be used for internal or external purposes for small businesses - Inside AdWords Will The Web We Wove Protect Us From Evil? - Today it is the globe-eating spider-web of consumerism, expression (free and otherwise), love, hate, politics and religion. Perhaps it will be a protector of free expression and defense against closed, authoritarian governments and oligarchies. Or it will be another force for censorship and control. - Howard Dratch @ Blogcritics Magazine Beating Adwords - Beating Adwords gives you the tools necessary to actually make money online, it is not just a theory that should work. - Article Alley Beauty Parade for Web 2.0 Start-Ups - While promoters of the new wave of internet start-ups claim this is not turning into another bubble, it is reminiscent of the last boom in at least one respect. “There is a great deal of hype,” says Mitchell Kertzman, a partner at Hummer Winblad, a Valley venture capital firm. - Richard Waters @ The Financial Times
Recent Comments