media+marketing business trend links

• E-Looking but Little E-Buying on Monday - The aggressive marketing tactics — from deep one-day discounts to gifts with purchase — have touched off a lively debate in retailing on the significance of Cyber Monday, as industry boosters now call the Monday after Thanksgiving. - Louise Story & Michael Barbard @ The New York Times
• A Strong Brand of PR man - During his 50 years in public relations, Golin has influenced the industry's growth and development - Chicago Tribune
• Bloggers 'Can Make or Break a Brand' - New research has revealed the extent to which bloggers play a part in cultivating online markets, a trend that has numerous repercussions for online marketers. - Spanner Works
• Google Algorithm Changes Upset Advertisers - Google is making changes to the way in which its AdWords service evaluates landing page quality, to the frustration of some online advertisers. - Direct Traffic
• Ads 2.0: Beyond the repurposed TV spot - If nothing else, Google's US$1.65 billion acquisition of video-sharing site YouTube illustrates how hot the online video market is. - Elinor Mills @ ZDNet Asia
• Forward the Online Revolution - We all have the power to shape the networked world, argues regular commentator Bill Thompson. - BBC News