media+marketing business trend links

• The UK Power Marketing 100 -Power - an attribute everyone wants, but few attain. Our essential guide to the key players will show you who holds sway in the UK marketing industry. - Brand Republic
• How to Write an Interactive Strategic Brief, Part 2 - Although basic marketing communication concepts are the same across all channels, the Internet represents a unique experience for consumers and brands, and the campaign should take advantage of those characteristics. - Gary Stein @ ClickZ
• Dell Gets Virtual With Second Life Island - Inhabitants of online society can soup up PCs and then go buy them. - Dan Zehr @ Austin American Statesman
• Second Life Spawns Real Virtual Agencies - Where there is advertiser interest, the rule is agency startups soon follow. - Marketing Vox
• Keyword Research -- the "Torso" vs. the "Long Tail" - many advertisers are so busy building bigger lists of obscure keywords, or obsessing about where other advertisers appear on core phrases, that they forget to flesh out the torso thoroughly. - Andrew Goodman @ Web Marketing Today
• How a Financial-Services Firm Added a Social Media Platform to Keep Clients Informed - Discover how a firm in the financial-services industry added a social platform to build content internally (wikis) and educate clients externally (podcasts). Members are putting their work commutes to good use as they gobble up information on investment regulations and compliance. - MarketingSherpa
• The Dark Side of Second Life - Software that lets residents copy others' possessions is the latest reminder that this virtual world may need tougher law enforcement - Catherine Holohan @ BusinessWeek
• In Web World, Rich Now Envy the Superrich - Envy may be a sin in some books, but it is a powerful driving force in Silicon Valley, where technical achievements are admired but financial payoffs are the ultimate form of recognition. - Katie Hafner @ The New York Times
• Google Mapping an Offline Course - Major Internet sites are showing a strong and growing interest in the advertising business, and traditional ad firms are starting to get worried - Louise Story @ The New York Times
• The Insider: Critics weigh in on new Zune - Microsoft is being pragmatic about its new Zune portable music player's short-term chances against Apple's iPod, but even so, an exchange on CNN last week had to sting a little for the company. - Seattle Post Intelligencer
• Innovation Trends: Bringing In A CIO - Executives specializing in innovation. - April Pennington @ Entrepreneur Magazine
• Quick Tips on Corporate Blogging - Corporate blogs are the new faces of business. Customers, employees, and those interested in your business want authentic dialogue, real insights, and a fresh perspective. Give it to them with a blog. - Mark Kingdon @ Organic