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media+marketing business trend lniks

  • Marketing Takes Many Forms - Advertisers get creative to capture elusive eyes - @ The Cincinnati Enquirere
  • Second Life Suffers from Growing Pains - Falling house prices in the US, unsold properties and builders dramatically cutting starts on new homes might as well be in another world to the residents of Second Life, the online universe where construction is booming to keep pace with rampant immigration. - @ MSNBC
  • Moving Beyond YouTube - A collection of online editing applications lets people do more than just watch and share video. - @ Technology Review
  • What's The Big Idea? - Concept albums, which had their heyday in the era of vinyl, are once again in vogue in the digital age. - @ The OC Register
  • Is Sluggish Sector Ready For Retail 2.0? - Interactive sales tags, smart shopping carts and all manner of new gizmos are aiming to help retailers reinvent the shopping experience and make it more fun. - Sandra O'Loughlin @ BrandWeek
  • Historic Single Day Online Retail Sales Historic Single Day Online Retail Sales - Cyber Monday 2006 sales totaled $608 million, up 26 percent versus the same day last year. - @ Center For Media Research
  • Open-Source Spying - “Web 2.0” technologies that encourage people to share information — blogs, photo-posting sites like Flickr or the reader-generated encyclopedia Wikipedia — often made it easier to collaborate with other" - as well as the CIA. - @The New York Times
  • The Future of Web Ads Is in Britain - Online advertising is racing ahead in Britain, growing at a roughly 40 percent annual rate, and is expected to account for as much as 14 percent of overall ad spending this year, according to media buying agencies. That is the highest level in the world, and more than double the percentage in the United States. - Louise Story & Eric Pfanner @  The New York Times
  • Advertising: 'Blog Placement' an Intensifying Trend - "Blog placement" is a growing trend in advertising, with elite bloggers receiving gifts like show tickets, laptops and bottles of Champagne. A surprising number of established bloggers are said to be unaware that simple ethics codes exist to guide relations with advertisers - International Herald Tribune
  • Consumers Like Companies That Let Them Create Ads, But Young Adults Still Not Buying It - American Marketing Association (AMA) unveiled research that shows consumers believe companies who use customer-created advertising are more creative, customer-friendly and innovative than companies that use only professionally created advertising.  - BackChannelMedia
  • What's Next for MySpace - News Corp.'s Rupert Murdoch has had a stellar year with his Internet ventures. His goals for the next year are even shinier - @Business Week

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