media+marketing business trend links

• Marketing Mashups: Consumers ‘Configure Culture’ - Was 2006 the year of marketing by “remix, mashups and ‘configurable culture’'? According to Marissa Gluck, Founder of Radar Research, it was. At the recent Ad-Tech conference in NYC, Gluck made a case for marketing by consumer remixes and mashups.  Gluck cited “configurable culture” phenomena occurring in television, music, movies. - ZDNet Digital Micro Markets
• A Walk On The Virtual Side - Marketers love Second Life, or at least the idea of Second Life, as well. About 40 real-world companies have established beachheads, more for pumping up the “cool” factor of their brands than for moving real products. Sony BMG,  Bertelsmann AG, has a spot where musicians perform. In November, IBM and Dell opened big sites; and, the president of Nintendo of America has been making the rounds as well. - Elizabeth Corcoran @ Forbes.com
• Google's 'Nowhere Near a Bubble' - Bear Stearns - Peck contends that a $600 price tag for Google really isn’t that high. “Comparisons to 1999 Internet valuations indicate Google is nowhere near a bubble,” he writes. - Seeking Alpha
• BrandAnimation: Changing the Rules of Engagement - Customers have always asserted their control in the marketplace, whether they think about it or not, by choosing certain products over others. What customers have, until recently failed to realize is that their power could be exerted to go even further--to essentially control the way that brands communicate with them. - Erik Hauser @ Chief Marketer
• Nominate Yourself to The Webby Awards- The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web's infancy, The Webbys are presented by The International Academy of Digital Arts and Sciences, a 550-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities
• Author Advocates Asking Customers for Innovations - Your customers may know more about your company than you do, so why not harness their passions and insights to build your business? - Richard Pachter @ Miami Herald
• The Ultimate BS Catcher - What we learn from Bank of America's YouTube gaffe and how others can avoid such ghastly brand embarrassments - Jonah Bloom @ AdAge
• The eBay Model Goes To The Movies - InDplay Inc. occupies the middle ground between the frenzied user-generated playground of YouTube Inc. and the select world of theatrical distribution. - BusinessWeek
• Have Camera Phone? Yahoo and Reuters Want You to Work for Their News Service - Just yesterday, Reuters and Yahoo announced that anyone with a digital camera or a camera phone could submit pictures and video of news events, to be placed throughout Reuters.com and Yahoo News. - Saul Hansell @ The New York Times
• Music Biz Seeks Second Life via Virtual Real Estate - Two years ago it was MySpace. This year it was YouTube. For next year, the music biz seems to be betting on Second Life - Scientific American