Well, today I am happy to announce a partnership that will have a direct impact on my business blogging life !;o)
Technorati and Edelman announced yesterday that we will have an exclusive right to offer Technorati's analytic tools in Chinese, French, German, Italian and Korean, starting with French in July and continuing into early 2007. The analytic tools themselves will be able to cluster blogs by language, not only the user interface.
As I wrote it, french will be the first customized analytic tools available, so I'll be more than happy to experience it. This will definitely help us track more efficiently conversations within a specific language and provide local feedback to our client. We are indeed often asked about the ability to track conversations not only on a world wide level but also on a local level.
As you can easily imagine, there are two mean reasons for that:
- First of all, companies might make announcements that will only have a local impact
- Second, reaction to a specific announcement will be different depending of the local culture and of microeconomics parameters.
Those are two good reasons to motivate such a customization. This will be definitely very helpful.
So, stay tune, I'll share first experimentations here soon !