Edelman and Technorati to announce an exclusive partnership

Well, today I am happy to announce a partnership that will have a direct impact on my business blogging life !;o)

Technorati and Edelman announced yesterday that we will have an exclusive right to offer Technorati's analytic tools in Chinese, French, German, Italian and Korean, starting with French in July and continuing into early 2007. The analytic tools themselves will be able to cluster blogs by language, not only the user interface.

As I wrote it, french will be the first customized analytic tools available, so I'll be more than happy to experience it. This will definitely help us track more efficiently conversations within a specific language and provide local feedback to our client. We are indeed often asked about the ability to track conversations not only on a world wide level but also on a local level.

As you can easily imagine, there are two mean reasons for that:
- First of all, companies might make announcements that will only have a local impact
- Second, reaction to a specific announcement will be different depending of the local culture and of microeconomics parameters.

Those are two good reasons to motivate such a customization. This will be definitely very helpful.

So, stay tune, I'll share first experimentations here soon !

Technorati Tags: edelman, technorati

Comments

[Antony Mayfield]

It's a great move, Guillaume - a credit to Edelman's vision and commitment to moving the industry forward. Look forward to hearing your accounts of using it.

[jbp]

hey, hey, hey... I was the first to speak about that yesterday, just after Richard at least ! This is a very good news.

[Thierry]

héhé ;-)

[Guilaume du Gardier]

I won't miss to share my first experimentation here Antony !;o)

[Octavio Isaac Rojas Orduña]

Will this be a closed service -only for Edelman-?

Way to go!

[Guilaume]

Yes,indeed Octavio, till 2007.

[fruitfuzz]

How will this work in China? I thought the Chinese government has a pretty tight control on Chinese blogs. (and anything online)

It will be very intresting to see how this deal with mutate and change how that region will work with blogs.