Well, today I am happy to announce a partnership that will have a direct impact on my business blogging life !;o)
Technorati and Edelman announced yesterday that we will have an exclusive right to offer Technorati's analytic tools in Chinese, French, German, Italian and Korean, starting with French in July and continuing into early 2007. The analytic tools themselves will be able to cluster blogs by language, not only the user interface.
As I wrote it, french will be the first customized analytic tools available, so I'll be more than happy to experience it. This will definitely help us track more efficiently conversations within a specific language and provide local feedback to our client. We are indeed often asked about the ability to track conversations not only on a world wide level but also on a local level.
As you can easily imagine, there are two mean reasons for that:
- First of all, companies might make announcements that will only have a local impact
- Second, reaction to a specific announcement will be different depending of the local culture and of microeconomics parameters.
Those are two good reasons to motivate such a customization. This will be definitely very helpful.
So, stay tune, I'll share first experimentations here soon !
Have you heard about Wengo, an IM solution that you can use to connect with your friends who are using other IM client (Yahoo! Messenger, MSM, Jabbber...) ? The new release WengoPhone 2.0 is available, enabling voice and video calls.
Give it a try, you can download it for free. I've been trying the Firefox integrated release till now, but they issued the Mac OS X one yesterday too, so I am definitely going to test this one.
I think it's going to be very interesting to see how each of both is going to use this media to share their news with their audience, I wonder what is going to happen... While the LAPD is hosted on Typepad with a very basic design, the french Police made the choice to set up it's own blog, including a blogging policy. Surprisingly, there is no RSS feed on the french blog... Both have enabled comments, none offers trackbacks.
Have you listened to Nespresso's podcast ? Although I believe brands like Nespresso could find a good way to produce smart podcasts for it's consumers, I have to admit that I am more than disappointed by this one...
Nothing to say regarding the design, I like the way the page is structured, the little icone associated with each podcast, the popup based tutorial if you don't know how to subscribe to it, but then... Sigh...;o(
First of all, I have not been able to subscribe to it through iTunes, it is just not working... I have had to click on each icone to listen to the related podcast and a "flat" voice is describing in about 20 second each receipt, no introduction, no music, no rhythm, just a voice that could have been produced by a computer, is it really a human voice ??
Second, I don't feel at any point the warm, flavored coffee atmosphere I would have expected to find there. No soul's living there...
Would I have had to produce such a show, below is the kind of show grid/program I would have proposed:
- "Live from..." various countries producing coffee around the world: Africa and Arabia( Yemen, Ethiopia, Kenya, Uganda, Burundi, Tanzania, Malawi, Zambia, Zimbabwe), America (Mexico, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Jamaica...), India and Pacific... This show could be made of interviews/testimonials from "farmers" sharing their stories about the coffee they are producing each day, what makes a good coffee, how do they taste it, how do they feel it, with background noises in real situation to help the audience feel as if they were on site. A videopodcast would be the best of course in this case. This show might also be describing coffee cultures from these various countries, rituals, ceremonies, etc...
- "How do you like your Coffee": rather than having a voice without any soul, why not ask people in the street to share how they drink their coffee, if they have to drink only one coffee per day, what would be the conditions of this single coffee, time, space, environment, etc...
- "The best coffee of the world": invite people to share their best "coffee experience" on this show, let them tell their favorite story and experience with coffee: is it about taste, about a fantastic place that they know as providing a great coffee, etc...
- "Funny coffee stories from the world": why do italian people do such great coffee, where does this comes from ?
I would suggest to use one single jingle for each of these shows to create a specific sound emotion and to have them on a weekly basis to create an online rendez-vous.
You know what ? I believe in co-creation, let your customers give you the story to tell to other future customers, they are your best ambassadors. And yes, I love coffee.
The Economist.com has published a survey that is definitely worth reading on the state of New Media. I am not pretending to make a review of it, I fully recommend you to make a jump there and to scan through this mix of deep articles and audio interviews that provide a very good overview of the global picture for anyone who want's to get updated in less time.
Each articles has its set of recommended additional links to visit, although I haven't had time to went through all pieces contained in the survey at this time, my first impression is very positive.
No idea how long it will stay available for free, but you can buy it as a full PDF (registration required).