There's been a lot of talk about whether social media can drive sales, but one thing is clear: Sales are starting to happen in social media -- specifically, with Facebook.
--> As it builds out its own store internally, strikes a deal with online-payment platform PayPal and allows marketers to test e-commerce apps, the 400-million-member social-networking site is starting to look more and more like a giant, global shopping mall. Last week, for example, Procter & Gamble's Pampers became the latest marketer to sell product on Facebook, dropping an e-commerce application in a "Shop Now" tab on its 200,000-fan-strong fan page. Within an hour, it sold out of the 1,000 Cruiser diaper packs it was offering at $9.99 a pop.P&G sold out of the 1,000 packs of diapers it was offering via Facebook.
via adage.com
