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I am the founder/inventor of one of four automatic essay evalution systems in the world. We are used by about 250K students in the US's largest college and poorest, minority disticts in California. After extensive, expensive, self-funded growth the business side will emerge in full bloom soon. Decoy sites are at the software is scalable, and world-wide in its audience.
I put up the faculty page as my main page, which leaps out to a universe of blogs and other web 2.0 toys. Toys which perhaps presage a seachange just over the horizon. I am also the features editor for Language Magazine (circ. 60k p/m)

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