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A french entrepreneur is also gathering his customers point of view to create new products. He is selling T-Shirt on internet (http://www.lafraise.com/boutique/tshirts.cfm) and asks his clients about their thoughts or ideas to print new design on the T-Shirt. Then, each client has to send back a photography when wearing the T-Shirt. He is using a blog (http://lafraise.typepad.com/blog/)to support his e-commerce website, and both are working very efficiently together. He is very popular in France, he is also the first one to succeed in such an enterprise and many are keeping an eye on this new way of developing business thanks to the close relationship the CEO is managing with his customers thanks to his blog. Personaly, I definitely believe in this kind of modele.

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