The old brands are using “macho” communication.
“Just buy it,” they say.
They are talking to me the old way:
“Do what I say, not what I’m doing.”
But inside, customers are waiting for soft, gentle and sincere words.
The seventies liberated the body.
Today our souls are oppressed.
The system wants to keep our minds focused on the TV screens.
It’s an Orwellian world.
With the Internet, youth is hearing free voices.
They now have the tools to “think different.”
This is the end my friend, the end of a period.
This century might be the liberation of the soul.
Is it a time of awakening?
New brands are coming.
Open the Doors and “Let the children play”
Thanks to Jennifer, Elisabeth and Evelyn.
I don’t remember who said it, but the future of the man is women ;)
Next post will speak about "team building"
Posted by: laurent bervas | October 04, 2004 at 10:15 AM
Is it romance or rather the whole truth and nothing but the truth communicated like a friend would communicate and a message that is readily understood?
Posted by: David Darst | October 05, 2004 at 12:37 AM
Truth is important, but the customers also want to be amused.
What I wanted to say is that you have to speak to your customers as though you were seducing a woman: and you know, "girls also want to have fun!"
Posted by: Laurent Bervas | October 06, 2004 at 05:35 PM