"To compromise or not to compromise?" Jackie asks. For me, I think there is too much compromise these days.
“No logo,” the book by Naomi Klein, showed that some big companies have turned into economic dictatorships: we are living under a “shut up and buy it” system.
Artists have been aware of this for a long time: as the Punks said, “we are living under a fascist regime.”
The solution is not “anarchy in the UK.” The economic system, money, branding, etc. is not the problem; on the contrary, they are powerful forces. It’s just a question of balance.
We need logos!
Logos are an efficient way of focusing energy, dreams and incarnating the values of a company and of society. There is a place for new brands; those that people can trust.
The war has begun. The system makes you think that there is no battlefield, but in fact, the battlefield is everywhere. It is an economic war without limits.
As CEOs, we have a responsibility to change things: We need a new system. I feel we need to hurry and rebuild before the fatal crash.
How should we change things? By doing business differently and not only focusing on profits. It’s “obliquity.” Profits should be the indirect reward of doing business honestly.
The good news? I think it’s not so difficult.
Just make your business funky.
Rock ’n roll, baby!
A new way of working is compulsory...Not because we can make a lot of monney but just because we have to do something to get a chance to succeed...In that kind of "battlefield"...Logos can be the focus point as a light in a global economy.
But,they have to reflect sincerely, quality, behaviour, ethics...
They have to be the rignt connection between the world you want to get people in and you...They have to tell your story and the story you want to promote...
That's why logos are not over but if the only slogan you can tell under yours is "buy it and shup up" it would show only one thing...U've got no respect of the human being in front of you so u don't recpect yourself...
So believe in your project, be efficient, do it as you want it must be and make it funky...Maybe you succeed, may be not but you'll remain yourself...
and that's the only way...
btd
Posted by: bertrand | October 02, 2004 at 01:43 PM
Logos and brands are signs, symbols. So they are neutral. They begin to loose their neutrality when a concept is applied to them. And people always apply concepts to categorize things.
Ethics, goodness, badness are not intriscally in logos : they are in action.
"Max Havellar" "Made with Dignity", "Oxfam" are logos too
My 2 eurocents ;)
Posted by: Sebastien Billard | November 19, 2004 at 02:44 PM
Well, of course, as Marx said, history was waiting for him to heave-to on the horrizon, and if it hadn't been him, individually, who "invented" Marxism well, it might have been Karl Bush, or Karl Blair ... It is a similar conjunction in history that spawned Naomi Klein. But just as any sane person says: "Thank heaven for Karl Marx!" soon we might be saying: "Thank heaven for Naomi Klein!" She arrived on the scene when the world really needed her, and her NO LOGO!
Posted by: Michael d'Ath | January 02, 2005 at 04:44 AM