CEO Bloggers' Club

Introducing 5 new members

Mike Podanoffsky

I am the founder of a startup, ShareCube, focusing on security products. One form of spam mail are 'phishing' attempts that pretends to be from a financial institution and asks you to click, logon, and verify your account information. The web site is a copy of the financial institution's web site and the idea is to steal your account information and your money.

Doing a startup is great fun. I was CEO of Modtek, Inc back in the 1980's before I went on to a series of technical lead positions at IBM and Cisco Systems, Inc.

I find that I have been focusing on marketing and my weblog reflects comments on our positioning. I hope to change that soon to blog more about doing startups. I blog at sharecube.blogspot.com.

This idea of a ceo blog is really commendable and I have derived a great deal of value from your comments.

Mike
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"It's not what's behind us, and it's not what's ahead of us, but it's what's inside of us that matters."
Oliver Wendell Holmes

"Meet the highly evolved community of 'A-listers' with growing influence over the tech agenda." (Newsweek)

I honestly have no idea who the hell they are and do not believe I am out of the trendy blogging loop, (I read tons of American blogs in the high-tech industry!!!) this is just what we call a case of good PR...

The article shows how radically power can shift in the age of the Internet...so it is still worth reading anyway...

When sales people are afraid to blog

I met the whole sales team of an international company few days ago and I've been very impressed to see how they were scared about the idea of blogging.

6 people were attending the meeting which was dedicated to the launch of a user club and it's blog. We were trying to recrute some sales people to animate part of the blog through a specific category in which they could give tips, orientation, news to their client on the way they could improve their use of the product this company is selling through the world.

The first reaction of the sale team was negative, as they are afraid to see their client talking about prices or problems they might have when using company's product, rather then sharing together feedback that might be much more constructive and usefull for the sale team itself.

What better CRM tool can we provide than a blog to get immediate inputs, feedback from users ? If a company has to choose one single kind of public to talk to , who should it choose ? Client of course. And who speaks to the client: sales team.

Did you already face some similar issue ?