From Fortune's 10 january issues, a special report on 10 Tech Trends to Watch in 2005 . I've been selecting quotes only to get a collection of, could we say, "blogging trends".
First topic of this ten tech trends series: "Freewheeling bloggers can boost your product—or destroy it. Either way, they've become a force business can't afford to ignore." An article by David Kirkpatrick and Daniel Roth
The quotes:
"Blogs are challenging the media and changing how people in advertising, marketing, and public relations do their jobs."
Says Richard Edelman, CEO of Edelman Public Relations: "Now you've got to pitch the bloggers too. You can't just pitch to conventional media."
Says Jeff Jarvis, author of the blog BuzzMachine, and president and creative director of newspaper publisher Advance Publications' Internet division: "There should be someone at every company whose job is to put into Google and blog search engines the name of the company or the brand, followed by the word 'sucks,' just to see what customers are saying."
"If you fudge or lie on a blog, you are biting the karmic weenie," says Steve Hayden, vice chairman of advertising giant Ogilvy & Mather, which creates blogs for clients. "The negative reaction will be so great that, whatever your intention was, it will be overwhelmed and crushed like a bug. You're fighting with very powerful forces because it's real people's opinions."
Says Bill Gates, who claims he'd like to start a blog but doesn't have the time: "As blogging software gets easier to use, the boundaries between, say, writing e-mail and writing a blog will start to blur. This will fundamentally change how we document our lives."
Says Barak Berkowitz, [CEO of Six APart]: "When everybody has a tool for talking to the rest of the world, you can't hide from your mistakes. You have to face them. Once you commit to an open dialogue, you can't stop. And it's painful."
What are your 2 phrases on blogging ? Your 20 words ?
Blogs are certainly an effective (or ineffective) advertising/PR avenue but I think it's much more than that. It is a peak into the corporate soul.
Posted by: Marty | January 04, 2005 at 02:54 PM
A corporate blog site can be the most effective window to the world. I think that a manufacturing or a consumer products company should definitely follow this practice. Imagine the value addition to the company, if it can share its new product ideas with the world and get feedback at the same time. No need to spend millions on market runs and tests; rather just take the feedback from the people who are actually interested and can enhance the marketability by eliminating the useless. Nokia are you listening???
Posted by: Gagan | January 05, 2005 at 12:58 PM
My personal plan of action...
1) Read these blogs regularly
2) Become the CEO
3) Try get some time
4) Start a blog here
:)
Posted by: Janet Dawning | February 02, 2005 at 07:09 AM