Here are 10 ideas for corporate RSS feeds to (mainly) external audiences. Most of these reasons are good ones for deploying RSS internally as well as part of your employee communications, knowledge management, content management, and other systems. [Cross-posted at Blogging Planet]
1) Email is an increasingly problematic communications tool due to the growth of spam and the overwhelming amount of email most businesspeople receive. More effective spam filters can also create a greater risk of missing important emails. Today, RSS offers a way for users to organize incoming information – on their terms (they have to actually subscribe to receive anything). While ads are increasingly entering RSS feeds, but they remain relatively free from spam at this point. Therefore, organizations should consider offering RSS feeds for many different information categories. Ideas follow!
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