My previous post described the return of the “new economy.” The examples I cited underlined the fact that the majority of monopolies need to reinvent themselves quickly: major record labels, telecommunications companies, the press, TV …
I’d like to go a bit further by anticipating the advent of a “new democracy.”
Various participants in this blog have stressed the consumer’s desire for truth. We argue that businesses of the future need to establish an adult relationship with their clients – a relationship based on respect and confidence.
The company that figures out how to earn this consumer confidence will emerge the winner in any market.
Blogging both manifests and enables this democratic revolution.
We could even go so far as to draw the comparison between the worlds of economy and politics, between the consumer and the elector.
In the political sphere, the desire for truth is at least as strong, if not more.
But political discourse today is a reflection of marketing discourse: it’s still cynicism that dominates.
If we accept the idea that the blog will become a necessary tool for the economic leaders of tomorrow, we could assume (and hope) that the blog will become a necessary tool for the next political leaders.
The blog is the new Agora, a gathering place in Ancient Greece where democratic debates took place with everybody watching and participating.
Blogging is returning to the roots of democracy.
Beyond the horizon, we hope to find a new world. “America is not far.”
Are new CEOs the explorers of the future?
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