I found an interesting article about corporate blogging also including exemples of corporate blogs that I'd like to share with any interested people.
Few days ago I wrote a post on personal blogging "Hymne au weblog" (sorry it's in french)dedicated to few friends I wanted to join the blogosphere, to help them find any relevant information to get a point of view on blogging....
Just after it, I wanted to send a post with information I could find on corporate blogging, to get as quickly as possible a good idea on it. I think I found it, thanks to Dave Austin, I just wanted to add for Dave specifically,that we are not concerned by the "the latest deluge of internet hype" or the "yet again" in France as we are quite far behind you in regard to the weblog awareness, so we definetly appreciate your article but just don't need the first paragraph.... ;o).
"...While I will be brief here I want to emphasize that the advent and evolution of blogs and associated technologies is definitely something significant and further reading is highly encouraged.
Firstly, don't get stuck on the term blog. Don't worry that you may have missed some important technical concept or that you haven't been paying close enough attention to Star Trek. Blog is simply an abbreviation for Weblog which was the name geeks gave to their online diaries they started publishing on the internet back in the jolly old 1990's.
Although a blog can still be used as a diary it may be less confusing to first think of a blog as a tool for publishing cheaply. What was once something that a fairly geeky person had to code and maintain on an internet server has been productized into an easy to use hosted publishing service. Now, for about $10/month, even a relative luddite can sign up with a blogging service like Typepad.com and easily publish a full-featured professional looking online journal."
More here
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