Thanks to Neville Hobson, who published a comment on a recent article of the Financial Times about business blogging, I can share with you a quote of this article which is relevant from a corporate blogging point of view:
In fact, blogs have become so powerful that they already have the launch of a company to their credit. Kathy Rittweger, CEO of Blinkx, was on what she thought was just a normal trip to the offices of Business 2.0 magazine to show the editor her new search software. Om Malik, one of the journalists in the meeting, was so impressed that he immediately wrote about it on his blog.
"He called me to say he'd done a 'blog' on us and I have to confess I was disappointed as it didn't sound as good as an article," Rittweger reflects. "Within a couple of hours we were being mentioned on thousands of sites and I had venture capitalists calling me left, right and centre. The blog made us so popular that we had to bring forward our launch from autumn to June."
Neville's post on the article there
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