I would like to share with you this very relevant comment from Alice Marshall participant of Global PR Blog Week :
"Our single most important contribution may have been to shift our industry from the idea of controlling the message and manipulating public opinion to that of presenting the message and cultivating public opinion. This change of metaphor is crucial to successful public relations in a world of increasing transparency. Those who fail to make transparency their friend will find it a formidable enemy. We offer readers many ideas on how to make transparency their friend."
This comment might be an interesting answer to Lisa Paulson, a business consultant with Kirtland Enterprise Group having been interviewed by Michael Singer of Internetnews.com, when she said "PR firms love to control the message..."
More over, with such commentary, Alice Marshall is helping developing a more positiv image about PR face to those who think that PR pros are seeking control and manipulation.
Anyway, this article "Blogs: The Marketing Killer" keeps very interesting.
Bravo Alice ! And merci for this elegant way of celebrating our national day through the blogosphere !
Posted by: Guillaume | 17 August 2004 at 06:37 AM
Thank you for your kind words. Some of your readers might enjoy this post-
http://technoflak.blogspot.com/2004/07/vive-la-france.html
Posted by: Alice Marshall | 17 August 2004 at 05:09 AM