Choisir un nom de marque

Laura Ries publie une note portant sur les 9 règles à suivre pour bien déterminer le nom de sa marque.

The single most important marketing decision a company can make is what to name a brand. A brand’s power lies in its ability to grab a position in the mind of the consumer. With a poor brand name you make the job of getting into the mind that much harder. With a great brand name you can help your brand down the road to success.

The 9 keys to naming success.