Neville published his first thoughts after our event in Napa, and I must say I fully agree:
"Communicators, opportunity for you and your company is staring you in the face. It is yours for the taking. But you have little time to grasp that opportunity before it is whisked away from you by other, more nimble, people. If that happens, your value and relevance to the strategic development of your company is gone. You will become followers of events designed and created by others, not shapers of those events. Your participation, in fact, will not be required."
I agree with this quote by Neville.
The first CEO or PR spokesperson to start a blog that is helpful (loads of relevant, reliable info), candid, truly interactive, and popular, within a given product category or industry will be dominant.
All other blogs that come along as timid little imitators and bandwagon jumpers will be ignored and unvisited.
Posted by: Steven Streight aka Vaspers the Grate | 06 February 2005 at 10:27 PM