Edelman and marketing intelligence firm Intelliseek just published a report on the Blogosphere for Marketers & Company Stakeholders, Trust MEdia: How Real People Are Finally Being Heard (PDF available for download from both firms' websites)
This white paper pretends "to sound a huge wake-up call: Blogging is not a passing fad…but any brand, business or organization that fails to grasp the fact may very well be."
Impossible to make any more extract now, I just learned about it, just have had time to get an overview of it but I am dead impatient to read it carefully, so find below the links:
Download the report: Edelman | Intelliseek (registration required)
Reminder: Richard Edelman's blog
Via NevOn
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