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25 August 2005

Deutsche Bank to issue a report on corporate blogging

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Deutsche Bank Research, the think tank of the Deutsche Bank issued a report "Blogs: The New magic formula for corporate communications ?"

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You can download it there as pdf file. See also DB Research

Via Francisque

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Posted by at 12:38 PM in Report - Survey, Survey |

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Comments

Zerfass, the matrix's author has a more up-to-date matric on his web site
http://www.meinungsmacherblog.de/?p=11

Posted by: Martin Lessard | 13 September 2005 at 06:19 PM

Very good paper on corporate blogging. I particularly like the matrix on the various applications of blogs in corporate environements. I'm adding it to my library of documents on online PR and corporate blogging. Thanks for sharing this!

Posted by: Stan | 26 August 2005 at 02:29 PM

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