French "Stratégies" launches a new web

Stratégies, our french Advertising Age or PR Week, a mix of both as we don't have exactly the same here, launched it's new website few weeks ago.
I've been one out of several french bloggers to be invited to a pre-launch, we attend a short presentation of this new web and the main improvement have been underlined to us.

The far most interesting new feature is the opened archives search engines: you can get all articles having been published since the grounding of the magazine which can provide some interesting inputs on a brand marcom campaigns history. I had a look on a search based on Edelman and got 124 results/articles.

Except that good idea to open the archives (as soon as they are older than one month...) I have to say that the new site is quite disappointing... No RSS feed, nothing really new in the way to structure and share information, and perhaps the worth: a "daily blog" section without any daily update... This section has been announced to us at the magazine's welcome to the blogosphere, dedicated to announce each day a new blog about marcoms and media. Ok, since 3 weeks, 5 blogs are announced, one of thouse 5 is handled by a french PR pro...
An email contact is available but it seems like no one is taking care of it, we've been several to use it to propose our blogs, none of us got any answer...

What surprises me the most is that I know who is behind this refresh of Stratégies ' web, they are definitely up to date with the blogosphere, but it seems like their client doesn't listen or doesn't understand what is is all about, as I can't imagine them willing to be associated to such old mistakes...
So come on guys, let's make it happen...;o)
Tags: strategies

Comments

[Arnie]

Hello admin, nice site ! Good content, eautiful design, thank !

[Guillaume du Gardier]

François, I am sorry but I never got any answer from you when I submitted this blog by email on the 23rd february, more than two weeks ago... I don't have any problem with not being mentioned on your web by the way.
More over, you're not submitting a new blog every day as you only have 9 online today, which is not a problem in itself as I assume it might be difficult or even impossible to find so many blogs on marketing /PR /media in french, but perhaps should you change the announcement of the section and not take the engagement to have one new each day...

[François]

Lipstick about real comitment ? Strange reaction.I personnaly answer to all the people sending me the adress of their blog. The fact is we don't publish all the blogs we receive but only one every day... We just select the best of them. What's wrong about it ? Thanks.

[philippe]

Just lipservice without real commitment and understanding or as you mention in a previous post the fear to do it. My personal feeling is now that there are significant obstacles to blogging that the blogevangelists underestimate when they don't totally ignore them. Did you mention your comment about Strategies in your french blog? I did not see it.