Social computing: new report from Forrester

Forrester published it's report on Social Computing, "How Networks Erode Institutional Power, And What to Do About It", issued by Chris Charron, Jaap Favier and Charlene Li, available through online order for 299$.
Charlene Li gives some input on her blog about it, the executive summary is below:

"Easy connections brought about by cheap devices, modular content, and shared computing resources are having a profound impact on our global economy and social structure. Individuals increasingly take cues from one another rather than from institutional sources like corporations, media outlets, religions, and political bodies. To thrive in an era of Social Computing, companies must abandon top-down management and communication tactics, weave communities into their products and services, use employees and partners as marketers, and become part of a living fabric of brand loyalists."

Last Forrester's related research document:

Social Computing Takes A Step Forward
December 14, 2005, Trends

How Firms Should Work With The Open Source Ecosystem
October 4, 2005 Market Overview

Social Networking Redefines Self-Service Options
August 16, 2005, Best Practices

Podcasting For Marketers
July 5, 2005, Trends

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