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04 April 2006


Good to meet you too, Guilluame. And i agree completely regarding control - getting over the illusion of controlling communication (when it has always essentially been a dialogue) is one of the biggest challenges for organisations.

Admitting you can't control but only engage and influence is not only about facing up to reality (it was always the case, it is just amplified and more apparent now) but also being properly effective. What social media does is call out "controlling the message" as the "Emperor's New Clothes". About time too.

There can be more "violent" reactions from those people who want to control... I'll be able to tell you in details when you are back in France.

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