I have had the opportunity to do a podcast with Philippe Borremans, Head of PR at IBM Belgium and Luxembourg during Blogging4Business conference in London where both of us were panelist.
It's a live podcast, so sorry for the sound quality which is not perfect...
The amazing thing is that we have had quite the same discussion about one year ago, though it's interesting to see how the situation has been moving regarding new media at IBM.
Disclosure: IBM is neither a client nor a prospect...
By the way, I am glad to be back on PR Thoughts' weekly podcast with this show, it has been a long time since my last one and I definitely wanted to come back as I really fancy this channel of communication and more over, I definitely believe in it's huge potential in corporate communication.
Click on the icon below to listen to the show in Windows Media Player, right click to save and download it.
Technorati Tags: blogging4business, IBM, podcasting
Just a follow up to the earlier blog on London Metropolitan University. We played the latest interview with Philippe in Friday's lecture and were very interested that podcasting appears to be finding greater favour in IBM than blogging as speech comes more naturally than writing to many. Certainly that seems to be echoed by the students.
I would be interested to get people's reaction to Channel 9 by Microsoft. Seems a very conscious and I would judge successful attempt by a major organisation to adopt a more conversational tone. Also interesting in use of multiple new media techniques including wiki and video blogging-style communications as part of on online channel. Any other Channel 9's out there which would be of interest to the students? Thanks.
Posted by: Mark Phillimore | 10 April 2006 at 11:21 AM
I have enjoyed reading your blog, it is packed with the sort of info I am interested in. I am adding as a favourite. I like the reminder about openness, that's the difference with the English, they suppress information. I'm sure you've heard of the English reserve, that may mean it is a problem for many to blog.
I am new to it and totally absorbed by its never ending possibilities, the new openings and constant learning and sourcing of new information.
I shall look up some of those books you mentioned too, I already have several, including the Naked Conversation.
I've read two blogs today that featured podcastingm and I played yours too, a very personal touch.
Maybe you can have a look at my blog when you have a moment, share your thoughts with me.
Also, a reminder, you kindly said you would look up some French blogging politicians for me and send me the links. I'm interested in any politician throughout the world who is blogging and podcasting, would like to write about it maybe, perhaps a book, who knows.
Posted by: Ellee Seymour | 08 April 2006 at 02:46 PM