Podcast your coffee with Nespresso

Have you listened to Nespresso's podcast ? Although I believe brands like Nespresso could find a good way to produce smart podcasts for  it's consumers, I have to admit that I am more than disappointed by this one...

Nothing to say regarding the design, I like the way the page is structured, the little icone associated with each podcast, the popup based tutorial if you don't know how to subscribe to it, but then... Sigh...;o(

First of all, I have not been able to subscribe to it through iTunes, it is just not working... I have had to click on each icone to listen to the related podcast and a "flat" voice is describing in about 20 second each receipt, no introduction, no music, no rhythm, just a voice that could have been produced by a computer, is it really a human voice ??

Second, I don't feel at any point the warm, flavored coffee atmosphere I would have expected to find there. No soul's living there...

Would I have had to produce such a show, below is the kind of show grid/program I would have proposed:

- "Live from..." various countries producing coffee around the world: Africa and Arabia( Yemen, Ethiopia, Kenya, Uganda, Burundi, Tanzania, Malawi, Zambia, Zimbabwe), America (Mexico, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Jamaica...), India and Pacific... This show could be made of interviews/testimonials from "farmers" sharing their stories about the coffee they are producing each day, what makes a good coffee, how do they taste it, how do they feel it, with background noises in real situation to help the audience feel as if they were on site. A videopodcast would be the best of course in this case. This show might also be describing coffee cultures from these various countries, rituals, ceremonies, etc...

- "How do you like your Coffee": rather than having a voice without any soul, why not ask people in the street to share how they drink their coffee, if they have to drink only one coffee per day, what would be the conditions of this single coffee, time, space, environment, etc...

- "The best coffee of the world": invite people to share their best "coffee experience" on this show, let them tell their favorite story and experience with coffee: is it about taste, about a fantastic place that they know as providing a great coffee, etc...

- "Funny coffee stories from the world": why do italian people do such great coffee, where does this comes from ?

I would suggest to use one single jingle for each of these  shows to create a specific sound emotion and to have them on a weekly basis to create an online rendez-vous.

You know what ? I  believe in co-creation, let your customers give you the story to tell to other future customers, they are your best ambassadors. And yes,  I love coffee.

Just my 2 cents Nespresso. ;o)

Update 11th May: I gave a second try to the podcast feed via iTunes, 2 shows are available, but just a list of receipt... I keep the same feeling....