In few weeks (10th october) I'll participate at Webit 2012 in Istanbul. Long time I've not been able to escape to participate to such an amazing conference, I think the last one was LEWEB11 in Paris. The most important for me there are the connections with pairs working on the same issues as mine, and sometimes also vendors of innovative online platforms...
The keynote topic I've proposed is following: "Social Media for FMCG brands or the absurd rush for the biggest community".
Working on this topic since several years, I do now have some strong convictions on how to define a social media strategy, how to support brands objective and how to bring concrete metrics in the loop to allow ROI oriented converstations...
Looking forward to getting live reactions there...
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