Online Communications

Ketchum didn't get it...

It seems like Ketchum is blogging since the begining of June. I wrote "It seems like" because when you see what they pretend to be a blog, then you wonder how they dare humiliating PR bloggers like this...

They don't understand anything in blogging, no comment, no trackback, no RSS feed, nothing else but a catalogue of old topics already discussed hundred of times around the blogosphere...
Don't even expect to see there any human voice, it's a collection of one page - one idea white papers...
Last but no the least, drop them an email to suggest what they should blog about, you'll perhaps win an iPod... Surprising they've called their "blog" ketchum ideas if the ideas are coming from elsewhere...

Definitely the best example of what a blog should NOT be. Congratulations Ketchum. Probably the best way to support the launch of your new Personalized Media Service...

Via Naked Conversations

Constantin has a great post about it.

Thought Leader: Knowledge is key to measurement

Published in PR Week UK  the 19th november, an article published by Claire Spencer from the IPR of UK.

Some exctracts:

Knowledge is fundamental to PR planning and evaluation, but this is where we have made the least progress as a profession, despite having a mature media evaluation industry and a trade body committed to best practice in measurement, and countless award schemes to recognise the best of the best.

...

We should not confine our understanding of PR effect to media output.

Not only is the media just one channel of communication, the metrics used to measure coverage are inadequate.

...

Measurement must show a clear correlation between reach and frequency and PR effect, such as an uplift in sales. We must remember that PR is highly influential in achieving a variety of business goals. It can create strong uplift of consideration for products and services, and reinforce brand image and build reputation.

A very interesting article. I am following for a long time the IPR activities and I appreciate their effort to lead, educate, improve the PR industry. But I wonder if they are blogging aware ....