How Much Are You Worth to Facebook?
By: Adam L. PenenbergFacebook and others have tapped into the power of viral loops to build massive audiences in record time. Now they're using these growth engines to create the future of online advertising.
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Some of the most iconic companies of our time -- Facebook, MySpace, YouTube, Twitter -- attracted millions of users practically overnight, by unleashing what's known as a "viral-expansion loop." In plain English, they grew because each new user led to more users. The trick is that each of these businesses created something people really want and then made it easy for customers to happily spread their products for them to friends, family, and colleagues.
via fastcompany.com
