The end of an ad era?

What happens to advertising now that one Spanish TV station has removed all their commercials? Is this the power of web being maximised like never before?

The Spanish advertising landscape changed significantly on the 1st of January 2010 when the country's public service broadcaster TVE took the decision to drop commercial ads from its channels. The European media community will be doubtless watching Spain closely since this move may be indicative of what's to come. 

TVE's decision is further evidence that the economic climate is shifting the balance of advertising power to new media. According to the latest data from IAB Spain, interactive media has become the third most profitable advertising format in Spain; the internet accounts for 11.3 out of every 100 euros ad spend in the market, newspapers €19,4 and TV €43. However, it is worth noting that despite a fall of almost 30 per cent in global advertising revenues and compared to disastrous falls in other media, online ad volumes remain almost unchanged compared to previous years.

via imediaconnection.com

Posted via web from The Guillaume du Gardier Lifestream