The State of Community Management Report
Best Practices from Community Practitioners
Community management is emerging as a critical discipline for managing social initiatives. The State of Community Management is our groundbreaking work in aggregating the best practices and lessons learned from our members, who have been leading the practice of community management in a variety of contexts – with B2B, B2C, marketing, support, and employee communities.
Our members work in over 35 companies ranging in size from SAP, PerkinElmer, Ernst & Young, Allstate, & EMC to smaller ones like TripAdvisor, SolarWinds, Immaculate Baking, and GHY – provide a rich range of experience and perspectives to share and we are grateful to them for their participation, questions, suggestions, and experiences. You’ll hear their collective voice in The State of Community Management and it represents over 180+ years of community management experience and comprises everything we learned over the course of 2009.
The State of Community Management is structured around the competencies in the Community Maturity Model – a management framework that articulates the competencies required to effectively manage communities. The report uses this model to link high level analysis to very specific tactical lessons learned about how to execute social programs. It provides guidance that can be used to:
- Improve your community management practices
- Educate peers, colleagues, and stakeholders
- Create a baseline for your community strategy
- Identify topics for further research and investigation
- Find additional resources
We would like to thank our sponsors – Fuze Box, Powered and Rosetta – who made it possible to widely distribute The State of Community Management.
To download the 60+ page report, please tell us a little bit about yourself:
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